Free live online masterclass
Pricing for Profit
Beyond the hourly vs value-based conversation.
A free live masterclass for bookkeepers who want greater confidence in their pricing decisions. One session, live, with room for your questions.
Free to join. Register once, live or replay.
Registration closes when we go live
Find your time: New Zealand Fri 7 Aug 11:00 am | Australia (AEST) Fri 7 Aug 9:00 am | US Eastern Thu 6 Aug 7:00 pm | US Pacific Thu 6 Aug 4:00 pm
One session, live
This one happens live, once
This isn't a pre-recorded video you half-watch on 2x speed. It's a live session, run once, where you can bring your own pricing questions and be part of the conversation. Register and you'll also get the replay, but the live discussion only happens on the day.
Come with a pricing question in mind. You'll leave with a clearer way to answer it.
Why pricing feels so hard
You've been told a dozen different things about pricing
And most of them contradict each other. Hourly billing is dead. Fixed fees are the only way. If you're not value pricing you're leaving money on the table. And now AI is in the mix too. No wonder it's hard to know what's right for your business.
"Hourly billing is dead."
"You have to be value pricing."
"Fixed fee, or nothing."
"Just match the going rate."
"AI will replace bookkeepers."
"Never reveal your hourly rate."
Here's the thing. None of that advice is entirely wrong. The problem is what happens when good advice gets treated as a universal rule, applied to every business, every client and every situation. Because context matters.
The conversation we need to have
There is no single correct pricing model.
Different approaches work in different situations. The right one is the one that supports the business, and the life, you're actually trying to build. That's the conversation this masterclass is about.
What makes this different
Not which model. How to decide.
Most pricing training
Tells you which pricing model to adopt, and asks you to switch everything over to it.
This masterclass
Gives you a practical framework for choosing the right approach for each client and service, so the decision is yours.
What you'll walk away with
A clearer way to think about your pricing
Why the debate is so polarising
And why the loudest advice is rarely the right test for your business.
Choosing the right approach
How to match pricing to different services and different clients.
The pricing mistakes to stop making
The common traps that quietly erode your profit and confidence.
The strengths and limits of every model
Hourly, fixed fee, value-based and subscription, looked at honestly.
Why tracking time still matters
Even when you've moved away from billing by the hour.
A framework you can actually use
A practical way to make pricing decisions with confidence, on your own terms.
Who this is for
For any bookkeeper who wants pricing to feel clearer
Whether you run a growing practice, work solo, or you're still finding your feet, if pricing feels uncertain, this is for you.
Established owners who want more from their pricing than they're getting now
Newer bookkeepers told to value price, with no clear sense of where to even start
Sole practitioners who want profit and confidence without simply working more hours
Anyone who knows it's time to review their pricing and wants a clear way to do it
Stephanie Crawford
Award-winning Business Coach
ICNZB Master Bookkeeper®
Ignition's Top 50 Women in Accounting
Your host
Stephanie Crawford
Business coach for bookkeepers
I've spent more than 20 years in the bookkeeping profession. I built and sold my own firm, Jada Accounts, and today I run Business Headspace, working with small businesses as a bookkeeping and accounting software consultant. Alongside that, I coach bookkeepers across New Zealand, Australia, Canada and the US.
I'm a business coach, speaker and award-winning educator, and an ICNZB Master Bookkeeper. I know the pricing conversation from the inside, because I've had it in my own business first, and I still do.
If you're ready for your next step, I'd love to help, and this Bookkeeper Breakthrough Session is the perfect place to start.
In their words
What bookkeepers say about working with Stephanie
Save your seat
Reserve your spot for the masterclass
It's free, it's live, and it's built for the way bookkeeping businesses really work. Register and we'll send you the Zoom link and a calendar invite.
Doors close when we go live
Friday 7 August, 11:00 am NZT (Thu 6 Aug in the US)
Around 45 minutes, plus time for live Q&A
Hosted on Zoom · replay sent to everyone registered
Register free
Your details, and where to send the link.
Free to attend. We'll send the Zoom link, a calendar invite and the replay. No spam, unsubscribe anytime.
Good to know
Questions, answered
Will there be a replay?
Yes. Everyone who registers is sent the replay afterwards, so you're covered even if you can't make it live.
Do I need to attend live?
No, but it's better if you can. The live session includes time for questions, and that's often where the most useful thinking happens. If you can't be there, register anyway and watch the replay.
How long is the session?
Around 45 minutes for the masterclass itself, plus time for live questions afterwards.
Is it really free?
It is. There's no cost to attend and no obligation. It's a genuine masterclass, not a thinly disguised sales pitch, built to leave you with something you can use.
Who is it for?
Any bookkeeper who wants more clarity and confidence around their pricing. Established practice owners, sole practitioners, and newer bookkeepers who aren't sure where to start are all welcome. If pricing feels uncertain, you'll get something from this.
One last thing
Pricing shouldn't be confusing.
Join the live masterclass and learn how to make pricing decisions with confidence, for the business and the life you actually want.
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