Self-paced online course for bookkeepers
How to run a successful bookkeeping business
Learn the 6-Step Framework to Build a Profitable Bookkeeping Business You Love
The Business of Bookkeeping is my complete business training for bookkeepers. Everything is unlocked from the moment you enrol, so you can work through it at your own pace and start applying it to your business straight away. Get paid what you're worth, work with clients you actually like, and build a business and a life you love.
Sound familiar?
I think I know you. In fact, I probably used to be you.
You're a good bookkeeper, or you're on your way to becoming one, and you want more for yourself than to create yourself a job. You want a business.
The trouble is, not many of us are taught business. Instead we learn by trial and error, fumbling our way through with no idea if what we're doing is going to work or not.
You might know how to be a bookkeeper, but starting a bookkeeping business, growing a bookkeeping business, succeeding in business... that's a whole different ball game. You've mastered the bookkeeping part. What's difficult is everything else a business owner needs to be across.
To build a successful bookkeeping business you need to learn how to build it. Once you learn the how, you open the door to:
a business with real value, not only a job
more money, because you're finally being paid what you're worth
more time and freedom to do what lights you up
more self-confidence
people, clients and team, who respect and appreciate you
massive impact as you support your clients to succeed
"1000s of hours of experience, study and practice packaged into one course to help you level up like I did"
What you'll learn
The 6-Step Framework that turns bookkeepers into business owners
A jam-packed, foundational business training written with purpose for bookkeepers looking to build a profitable, streamlined and sustainable business.
Build Your Foundations
Embrace a business owner's mindset and take charge of your bookkeeping business success.
Know Your Numbers
Know what numbers to focus on for profit and growth so that you can get paid what you're worth.
Streamline Your Systems
Create systems that support a consistent, professional service and help you feel more in control of your business.
Master Your Marketing
Grow your revenue by knowing how and where to find your ideal client, decide on your best strategy, and set a marketing plan in place.
Smash Your Sales Goals
Reframe sales: learn to love sales, how to have a sales conversation, create a sales process from lead to client, and more.
Care For Your Clients
Develop long-term relationships so that your right-fit clients stick around.
"She has transformed my mindset. I have gained in confidence and value my services. My revenue has doubled in the past year. The resources available on the programme have supported me with business growth and planning and provided me with tools that I can consistently refer back to."
hayley walker
Let's get into the details
A step-by-step framework to build a profitable, systemised business
Each module is carefully designed to give you the tools, strategies and confidence to build a thriving, efficient business. You get access to everything the moment you enrol. Move through it in order, or head straight to what your business needs most.
module 1
Build Your Foundations
Embrace a business owner's mindset and take charge of your bookkeeping business success.
🌟Ensure that your mindset & beliefs are taking you in the right direction
🌟Determine your values and understand how they drive business decisions
🌟Realise your purpose and create your mission statement
module 2
Know Your Numbers
Know what numbers to focus on for profit and growth
🌟Determine your current financial situation
🌟Check in on your pricing
🌟Develop a monthly review practice
🌟Review your budgets and cashflows
module 3
Streamline Your Systems
Create systems that support the effortless delivery of a consistent, professional service
🌟Discover the 8 wastes of lean and how they apply to your bookkeeping business
🌟Improve efficiency using process maps, checklists and handover notes
🌟Automate and Integrate - decide on and implement your tech stack
module 4
Master Your Marketing
Learn how to grow your business and how to find your ideal clients
🌟Who is your Ideal Client?
🌟Create your Marketing Message, Strategy & Plan
🌟Learn where and how to find new clients
module 5
Smash Your Sales Goals
Sales is not to be feared and becomes easier with some know-how and mindset shifts.
🌟Increase your confidence with sales
🌟Learn how to have a sales conversations
🌟Create a sales process from lead to client
module 6
Care For Your Clients
How to develop long term relationships so that your right-fit clients stick around:
🌟Create manageable expectations
🌟Learn how to set reasonable boundaries
🌟Nurture your client relationships
This course is built for implementation, not passive watching. Every module comes with actions to apply directly in your business, and the private Facebook group is there when you need help getting unstuck.
Meet your bookkeeping business coach
Stephanie Crawford
I'm a bookkeeper turned business coach and I'm on a mission to turn smart bookkeepers into savvy business owners.
I started my bookkeeping business from my dining table as a single mum with a 5 and 7-year-old. I knew I didn’t just want a job, but a successful business. I read every book I could get my hands on, enrolled in countless courses, and signed up with many coaches and mentors. I grew my small business into a successful bookkeeping team, which I sold in 2014. Through the later years, I had become a sought-after advisor and bookkeeping mentor. Now, I dedicate my time to helping other bookkeepers achieve the same success.
If you're feeling lost, overwhelmed, or unsure of your next move, I’ve been there. I understand the challenges and frustrations. That’s why I created this course to teach bookkeepers, like you, how to run a successful bookkeeping businesses.
Testimonials
What bookkeepers say about the course
★★★★★
"I have thoroughly enjoyed the 9-week Business of Bookkeeping course. It was jammed packed full of value with lots of tools and tips I have started implementing in my business. The support and coaching has given me the right structure and guidance to help me focus on becoming a business owner and setting achievable monthly goals."
- SAMANTHA NGAN
Every Cent Accounts
★★★★★
"Very good course with a lot of hard work gone into it, full of gems, encouragement and very well executed. I admired the way you astutely encouraged people at just the right time, with just the right comment and tone that hit the spot, reading the situation perfectly. Thank-you."
- COLIN EDIE
My Green Bookkeepers
★★★★★
"I am so happy! I feel so much more confident in charging my higher rate. I doubt I would have ever had the confidence to do this and ignore the imposter syndrome feeling if I hadn’t have done your course 😊 Thank you for all you training and support. 😊"
- COURTNEY FLYNN
Total Office Services
Not sure if it's the right fit for where your business is at?
Book a free 30-minute Bookkeeper Breakthrough Session and let's talk it through.
Is this you?
This is for you if...
You want to build strong foundations for your bookkeeping business so you can grow sustainably
You want to make sure you're working on the right things and not wasting time
You're a savvy bookkeeper, but when it comes to your business you're not sure what to do next
You're ready to take your business to the next level and build a successful bookkeeping business
Plus, these exclusive bonuses
Join today and receive all of this as well
Bonus module
Tackle Your Time
Avoid burnout and protect your energy
Make the most of your time so you feel calmer and more in control of your life and your business
Create a work-life balance that works for you
Valued at $249
Bonus toolkit
The Motivate Planning System
My complete planning toolkit that takes your goals from annual vision to daily action. Annual, quarterly, monthly, weekly and daily planning layers, built around my Four Questions goal-setting process.
Valued at $249
Bonus training
Fundamentals of Goal Setting
Set meaningful and actionable goals so that you know what to focus on next
Develop a monthly review practice with my proven monthly goal-setting process and worksheets
Create a life you love
Valued at $197
Bonus training
Bookkeepers' Guide to Delegation
How to prepare to delegate
The 4 stages of delegation
4 mistakes to avoid when delegating
Valued at $97
Join today
Enrol in The Business of Bookkeeping
everything included, whichever you pay
All six modules, available immediately
Bonus module: Tackle Your Time
The Motivate Planning System, my complete annual-to-daily planning toolkit
Private Facebook group support
Bonus trainings: Fundamentals of Goal Setting and Bookkeepers' Guide to Delegation
Lifetime access, so you can come back for a refocus whenever you need it
14-day money-back guarantee
Try it for 14 days.
Enrol, get inside, and see if it's the right fit for you and your business. If it's not, email me within 14 days of purchase and I'll refund you in full, no hard feelings. The 14 days is a firm cutoff, so dive in early and have a proper look around.
Join today
Commonly asked questions
Is there any kind of money-back guarantee?
Yes. There is a 14-day money-back guarantee. This timeline is strictly enforced and no exceptions will be made outside of the 14 days.
How long do I have access to the course material for?
You will have lifetime access to the course material when you buy it. (once the 14-day money back guarantee period is up).
How long does the course take?
The course is fully self-paced and everything is available from the moment you enrol. Most people work through the six modules over a couple of months at one to two hours a week, and members say they come back to the material for a refresher or a refocus whenever they need it. There's no such thing as behind.
What's the time investment?
Each module has one to two hours of content, plus the actions you'll take to apply it in your business. You set the pace: move through it steadily each week, or dive in deeper when you have the time.
Do I have to complete the modules in order?
The modules build on each other, so I recommend starting with Foundations. But it's your course and your business. If pricing is what's keeping you up at night, head straight to Know Your Numbers.
Can I talk to someone to check if this is a good fit for me?
Is there support available during the course?
You will be invited into a private Facebook group, which is our first point of contact for course material support.
Is this relevant for me if I'm based in another country?
One thing I have learned from years of coaching bookkeepers is that while the technical aspects of tax and legislation vary between regions and countries, bookkeeping is bookkeeping and business is business. I don't teach bookkeeping to bookkeepers. I assume you have the skills you need to be a bookkeeper. What isn't that different between countries is business, the way we work with our clients, and the bookkeeping industry in general. We all face the same issues, from mindset to time management to managing clients, staff and workloads. That's what I teach and that's what I coach on.
★★★★★
"The transformation in my business since meeting Stephanie is like night and day!
I now feel that my business works for me & not the other way around. Having Stephanie to keep me accountable has changed my world for the better, her advice and encouragement is priceless."
- JANICE HUGHES
Janice Hughes Bookkeeping
★★★★★
"Stephanie did more than change my business, she changed my life and I could never thank her enough. Because of her my business is booming, my family life is happier, and my confidence in myself has never been higher. Working with her has been the best decision I've ever made and I highly recommend her to anyone looking to turn their bookkeeping business into their dream life!"
- TASHA GLASMAN
Mint and Honey Bookkeeping
Ready to build a bookkeeping business you love?
Enrol in The Business of Bookkeeping today and get everything, all at once: six modules, every bonus, and lifetime access.
CHOOSE YOUR PERFECT PLAN FOR YOUR BUSINESS
Select the plan that best fits your needs and seamlessly adapts to support your future growth.
Starter
$0/mo
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Advanced
$49/mo
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Pro
$99/mo
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