Free masterclass - watch the replay now
Pricing for Profit
Beyond the hourly vs value-based conversation.
Even though the live masterclass has been and gone, you can still get free access to the replay.
There's so much noise around pricing for bookkeeping businesses, and in this masterclass I help you to cut through all the conficting messages so that you can make more confident pricing decisions for your own bookkeeping business.
Enter your details to get free access to the masterclass replay
WATCH WHEN IT SUITS YOU
Missed the live session? You haven't missed the conversation.
The live masterclass might be over, but the pricing questions we explored certainly aren't.
Get free access to the recording and take some time to think about your own pricing as you work through the session.
Come with a pricing question in mind. You'll leave with a clearer way to answer it.
Why pricing feels so hard
You've been told a dozen different things about pricing
And most of them contradict each other. Hourly billing is dead. Fixed fees are the only way. If you're not value pricing you're leaving money on the table. And now AI is in the mix too. No wonder it's hard to know what's right for your business.
"Hourly billing is dead."
"You have to be value pricing."
"Fixed fee, or nothing."
"Just match the going rate."
"AI will replace bookkeepers."
"Never reveal your hourly rate."
Here's the thing. None of that advice is entirely wrong. The problem is what happens when good advice gets treated as a universal rule, applied to every business, every client and every situation. Because context matters.
The conversation we need to have
There is no single correct pricing model.
Different approaches work in different situations. The right one is the one that supports the business, and the life, you're actually trying to build. That's the conversation this masterclass is about.
What makes this different
Not which model. How to decide.
Most pricing training
Tells you which pricing model to adopt, and asks you to switch everything over to it.
This masterclass
Gives you a practical framework for choosing the right approach for each client and service, so the decision is yours.
What you'll walk away with
A clearer way to think about your pricing
Why the debate is so polarising
And why the loudest advice is rarely the right test for your business.
Choosing the right approach
How to match pricing to different services and different clients.
The pricing mistakes to stop making
The common traps that quietly erode your profit and confidence.
The strengths and limits of every model
Hourly, fixed fee, value-based and subscription, looked at honestly.
Why tracking time still matters
Even when you've moved away from billing by the hour.
A framework you can actually use
A practical way to make pricing decisions with confidence, on your own terms.
Who this is for
For any bookkeeper who wants pricing to feel clearer
Whether you run a growing practice, work solo, or you're still finding your feet, if pricing feels uncertain, this is for you.
Established owners who want more from their pricing than they're getting now
Newer bookkeepers told to value price, with no clear sense of where to even start
Sole practitioners who want profit and confidence without simply working more hours
Anyone who knows it's time to review their pricing and wants a clear way to do it
Stephanie Crawford
Award-winning Business Coach
ICNZB Master Bookkeeper®
Ignition's Top 50 Women in Accounting
Your host
Stephanie Crawford
Business coach for bookkeepers
I've spent more than 20 years in the bookkeeping profession. I built and sold my own firm, Jada Accounts, and today I run Business Headspace, working with small businesses as a bookkeeping and accounting software consultant. Alongside that, I coach bookkeepers across New Zealand, Australia, Canada and the US.
I'm a business coach, speaker and award-winning educator, and an ICNZB Master Bookkeeper. I know the pricing conversation from the inside, because I've had it in my own business first, and I still do.
If you're ready for your next step, I'd love to help, and this Bookkeeper Breakthrough Session is the perfect place to start.
In their words
What bookkeepers say about working with Stephanie
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Around 45 minutes
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Good to know
Questions, answered
Can I watch the masterclass straight away?
Yes. Enter your details above and you'll be taken straight to the recording.
How long is the masterclass?
Around 45 minutes.
Is it really free?
It is. There's no cost and no obligation. It's a genuine masterclass, not a thinly disguised sales pitch, built to leave you with something you can use.
Who is it for?
Any bookkeeper who wants more clarity and confidence around their pricing. Established practice owners, sole practitioners, and newer bookkeepers who aren't sure where to start are all welcome. If pricing feels uncertain, you'll get something from this.
One last thing
Pricing shouldn't be confusing.
Watch Pricing for Profit: Beyond the Hourly vs Value-Based Conversation and learn how to make pricing decisions with confidence, for the business and the life you actually want.
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